4.5 Average Rating

4.5 out of 5 stars  360 Reviews
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66 Reviews Mentioning: cool

A buckwheat pillow is a cool pillow because buckwheat is breathable, allowing air flow. Modern cool pillow gimmicks such as water, foams and gels don’t work as well as natural buckwheat, simply because they do not breathe as well.

United States

My Partner Keeps Stealing My Pillow

It took a bit to get used to my pillow, but after I removed some buckwheat hulls it felt much much more comfortable. Before I get into bed I carve out a little divot for my head, then settle in for a comfortable (and more temperate!) sleep. Thanks so much!

I would recommend Hullo to a friend.

December 10, 2017

Chris Montecalvo
Limington, ME

Not as Advertised

Pillow does not stay cool as in the advertisement, and gets very hard when inner filling shifts.

December 10, 2017

United States

Fabulous Pillow

ADJUSTABILITY I purchased the standard size. Thanks to the instructions, I removed several cups of the filling to make it the perfect thickness for me. The pillow can be molded in so many ways. If you’re a side sleeper, it’s easy to make a little hollow for your ear. No more pressure points causing pain to my ear. It stays in place. It’s going to be heavier than a pillow you may be used to, but that actually turned out to be fine. One note. It is a little noisy as you adjust it, but once done, sleeping is great.

COOL! This pillow sleeps cool even in the summer. My head never feels hot. Nor does it feel cool in the winter. Just right.

RESPONSIBILITY! I was happy to support this small business. Organic natural products are important to me. And free shipping and money back guarantee was a bonus.

I’ve used the pillow for several months and will never go back to other pillows.

I would recommend Hullo to a friend.

December 9, 2017

United States

Maybe Not

Tried the pillow for 3 months and finally gave up. Certainly keeps the head cooler than a regular pillow, but i could not get comfortable on it.

And it’s expensive!


December 8, 2017

United States

Great Buckwheat Pillow!

I have bought all natural buckwheat hull filled pillows before, and that converted me to using them, since they were natural, breathable, and provided great support for the neck while sleeping (in keeping with God’s design of the human neck-this offers ideal support I’ve found)! When I needed another buckwheat hull filled pillow, I looked into and decided to try Hullo pillow, I could not be more satisfied with this pillow! A nice soft, durable organic cotton cover over all natural buckwheat hulls! And, there was NO odors at all of the pillow! That’s the best thing to top it off! I recommend these pillows! In fact, I just came here to order another one 🙂

It’s great how it’s malleable to support your neck. I personally find the small Hullo to be just right! It’s a nice size. Easy to position for optimal comfort.

I would recommend Hullo to a friend.

August 17, 2017

Micah Cooper
United States

Heavy, but Effective

Note, this pillow is not for everyone. First, the bad:

  • a little noisy
  • if you like to be fussy about your pillow positioning, this gives you lots of opportunity to be fussy
  • A colleague’s wife had one and returned it because she leaves jewelry in her ear and the Hullo was too firm for such a thing.

Now, the good:

  • Although it doesn’t feel “cool,” I really don’t notice it getting as warm as any previous pillow avoiding that warm pillow feeling. In fact, I don’t recall EVER needing to turn it or reposition it in the night or noticing in the morning that I’ve gotten hot. This is HUGE for me.
  • You really do have infinite positioning capability by shuffling the hulls when your head is on it.

Oh, unexpected bonus. Wife had Hullo over her abdomen when our toddler leapt on her knees-first. Hullo completely absorbed and dissipated the impact.

So, more bad points than good points, but the good points completely overwhelm the bad points for me. In short, it comes down to personal preference. You spend a few extra seconds getting it in the right position when you first bed down, but then you don’t need to move it all night, which is good b/c if you needed to, it’s heavy and noisy.

I would recommend Hullo to a friend.

October 28, 2016

United States

Flexibility’s the Greatest

When the pillow arrived it was too full to use, so I took out 8 cups and that ended up still a little too full for me so I took out another 8 cups and while that may have been a little too much it works for me. I learned a long time ago that I didn’t really need a pillow until I switched to a waterbed. Then I started using a buckwheat hull pillow  that was not adjustable. Still I found that what I needed was support under my neck. That pillow died and I got the Hullo as a replacement. Now with it as light as it is I can jam the whole thing under my neck and get the support I need. The buckwheat pillow is always cool when the night is it’s hottest and a relief to feel in those conditions.

Washing the pillow (minus the buckwheat) is something I haven’t tried yet though I’m curious to see the results. Being able to change the size to suit my needs is the feature that sold me on the Hullo and I don’t regret it.

I would recommend Hullo to a friend.

October 27, 2016

Paige Findley
United States

Anyone Want Mine?

It’s basically a bag of beans. It may keep temperature a bit cooler, but not very comfortable.

My wife & I both tried it over the course of 7 months. But now its in the closet waiting for the next garage sale. Most recently I used it for a gun rest to get sighted in for deer season. Worked great, but a pretty expensive gun rest.

October 24, 2016

United States

Honest, Quality Company Making an Amazing, Quality Pillow

Ordering was easy and the company is up-front, honest, and helpful. The pillow is high quality and very comfortable. You will sleep well for two reasons: The pillow supports your neck like no other pillow. It keeps you cool, and unlike so many other pillows that have toxins and a toxic smell, this pillow is safe, which is the second reason you’ll sleep well. You’ll know that what your face is touching and what you’re breathing night after night for years to come is safe and not toxic to you or your family or pets. These are the only pillows anyone should ever buy.

I would recommend Hullo to a friend.

May 31, 2016

United States

A Great Pillow

I was a bit skeptical the first night but once I dialed it in, I’m a believer.  It took about 2 weeks of taking some out, adding some back in that I got the pillow exactly where I prefer.

I’m a side sleeper and love the support my neck and head get.  The support lasts all morning and I don’t have to keep flipping or fluffing the pillow.  The firmness does take some getting used to but I sleep with earrings in and it doesn’t bother me.

The “noise” hasn’t been a factor for me or my spouse–its just a quiet rustle as I settle into the pillow.

I love how cool it stays!

It is a little bit harder to sit propped up in bed, leaning against the headboard than a traditional pillow.  Overall a great trade for a great nights sleep.

I would recommend Hullo to a friend.

April 3, 2016

United States

Recovering Feather-Pillow-Addict Says YES

As far back as I can remember using a pillow at night, I’ve used a feather pillow. Pillows stuffed with the softest down have been my default, my go to. I haughtily looked down on pillows of any other type. This was even though I’d been growing more dissatisfied with my feather pillow’s tendency to wake me in the middle of the night because it’s lofty support had degraded and squished away through after a few hours.

Well, then I heard some ad-reads for the Hullo Pillow on The Talk Show podcast. I decided to give a buckwheat pillow a try. It seemed relatively risk-free.

The first week was difficult. I was so used to the soft, plushness of feather pillows: the buckwheat pillow felt like a slab of concrete in comparison.

But, then the second week hit. By then, my muscles were well adjusted. The pillow start to feel supportive rather than hard. I was a convert! This pillow is great.

This pillow excels at all-night-long support and good breathability. Unlike my feather pillows of the past, this pillow works with/for me, rather than against me.

What a fantastic pillow!

I would recommend Hullo to a friend.

March 26, 2016

United States

Very Comfortable and Expensive

I’ve never cared for regular pillows as I find they get too warm under my head. I like to use the Hullo pillow snugly under my neck. It provides great support and doesn’t get warm. I gave it four stars because the price is somewhat high.

I would recommend Hullo to a friend.

March 4, 2016

United States

Satisfied Sleeper

I start out sleeping on my back but tend to sleep on my side as well.  The Hullo supports both very well.  I’ve been pleased with the Hullo and the support and coolness it gives my head and neck. The biggest challenge I have with it is getting it into the pillowcase (due to the weight and mass) but that is a very minor thing.  I would recommend the pillow to others.

I would recommend Hullo to a friend.

March 4, 2016

United States

Keeps a Cool Head

I live in Florida–this is the pillow for hot heads. It actually keeps you cool, and the sleep is wonderful.

I would recommend Hullo to a friend.

March 4, 2016

United States

The Best

Yep, it’s the best pillow I ever used. I even wish there were a few more hulls in it so I could punch it up even more. I no longer have a sore neck in the morning! And I get hot at night–my ears turn bright red–and all I do when I awake is rotate the hullo and its coolness brings me back.

I should have ordered a king, but no worries–I’m happy with the next size.

I would recommend Hullo to a friend.

March 4, 2016

David O.
United States

Love My Pih-dough

When my son was just learning to talk he loved his pillow. He didn’t have a special blanket, he had a special pillow which he called his pih-dough. It was cute then. But now, twenty years later I find I have a special pih-dough. I have tried many different kinds of pillows such as memory foam, down, special shapes and curves promising comfort and relief. None really worked for me.

Then I read about the Hullo Pillow on a trusted website. I felt I had nothing to lose in view of the generous trial period. I liked the pillow right away. But in the weeks I have been using it, I have learned how to shape it just right for great sleeping. No more neck aches. Lots of support. Cool comfort. Now I have a special pih-dough–I love it.



I would recommend Hullo to a friend.

August 6, 2015

Mau Sandoval
United States

Incredible, It Actually has Kept My Head cool at Night

When I heard about Hullo and the claim about it allowing air to flow through it, I thought I’d give it a try.

I got this as a father’s day present from my wife and kids. Ever since I got it (it’s August now) I can’t recall having a single night where I was feeling hot and sweaty on my head. This alone has made Hullo be the best pillow I’ve ever owned.

Asides keeping my head cool at night, the fact that allows me to make it conform to the shape of my head/face is a huge bonus. I sleep on my side, and I can now be comfortable without feeling like I am drowning in a too-soft pillow, or having my head at a weird angle because the pillow is too tall or hard. If laying on my back, I can have more of the fill support my neck… there’s always a way to make it fit whatever position your head is on it.

The pillow is quite heavy, but that has turned out to be a good thing: It stays where you want it to stay.

The noise it makes from the hulls shifting around is not bad: my wife says she’s never heard it or bothered her at night. And if she’s happy with it, it’s a keeper.

I didn’t have to mess with the amount of fill… I’m using it as it arrived, since after a couple nights of use I realized how I could move the hulls around.

I added another zipper cover and my usual pillow cover and have loved it ever since I got it.

If pillows are a pain in the neck for you, I would say you should at least give it a try. Chances are this is the pillow for you. You’ve got nothing to lose.

I would recommend Hullo to a friend.

August 5, 2015

Joe Swords
United States

Better Sleep

I was waking up multiple times a night, having a hard time getting to sleep in the hot summer months, and had very sore shoulders. My wife and I bought a new mattress and Hullo pillows the same week. It took me five or six nights to get used to new pillow, but once I did, it made a huge difference. My neck and shoulders stopped aching. I started falling asleep faster because my head was not getting hot (these dissipate heat very well). And I started sleeping through the night, though that probably has as much to do with the new mattress as the the pillow.

July 17, 2015

Chris Peters
United States

Neck Saver

I’m a toss and turner. Before the Hullo I would wake up with a sore neck from a the pillow being too soft and flat or too tall and firm. With Hullo I can adjust it to find that comfort sweet spot. If it’s not right I’ll wake up and either flatten the pillow or “fluff” it up. I now toss and turn less and wake up feeling better.  And I love not needing to turn the pillow over to the cool side.

One side benefit I found. My kids and I like to have pillow fights. Which are not so good for keeping your pillows in shape. The Hullo doesn’t participate in the pillow fights, not because I don’t want to ruin my favorite and valuable pillow, it’s because the kids (their little) say it’s too heavy!

I would recommend Hullo to a friend.

July 16, 2015

United States

I’m Asleep, My Limbs Are Not

I’m a side sleeper, and my arm and shoulder would lose circulation and get the familiar “pins and needles” feeling. No more with the Hullo pillow.

As others have mentioned, it is loud when you move it around, but once you settle in it is fine. It seems to dissipate heat well too.

I would recommend Hullo to a friend.

July 16, 2015

Joel McIntosh
Austin, TX

Great for Side Sleepers

The Hullo is a really great pillow especially for someone like me who sleeps on their side. It supports my head and neck throughout the night.

Stability … Once you get this pillow in the right position, it stays in that position most of the night … no need to reposition it periodically.

Heat … This pillow dissipates heat really nicely. It remains at a comfortable temperature all night.

Noise … The deal is that you do hear it right at first, but once you settle in, the pillow is silent. My first night, I tried the pillow for a minute and decided I would return it because of the noise. I gave it a second chance (and a little more time) on night two. Once I settled in, the pillow was silent. At this point, I don’t hear the noise at all.

Weight … this sucker is a little heavy, so don’t plan on traveling with it. I’m going to be taking a two week trip this month, and I’m really bummed that my Hullo pillow will not be coming with me.

I would recommend Hullo to a friend.

July 15, 2015

United States

Too Loud to Sleep On

I agree that the Hullo does stay cooler than normal pillows, which is nice. It’s particularly important as this means it doesn’t require flipping, and you basically can’t flip it. At least not easily while laying down.

My problem was that even after a few weeks sleeping on it it still constantly woke me up because of how loud it is. It isn’t so loud as to wake up the person next to you, but your ears are right up on it, and while I assumed I’d eventually “get used to it”, even after a few weeks I still wasn’t sleeping well on it. I’d have returned it, but it’s really quite heavy, and I suspect the shipping cost would have made it not worth it.

It does seem well made, and I like the product in theory. I doubt most people will find it too loud, but I did. I’ve just been using it when I lay on the couch.

July 15, 2015

United States

I Love My Hullo

This is the best pillow I have ever owned.  I have neck/back problems and this has alleviated most of these problems.

I no longer wake up with any pain and get a much better sleep.  The pillow stays cool throughout the night which reduces my tossing and turning.  It has also helped greatly with nighttime snoring 🙂

I would recommend Hullo to a friend.

July 15, 2015

Francine Baran
Seattle, WA

My Hullo to Better Sleep

I have tried down, memory foam, and synthetic down pillows, but none compare to my Hullo.  I sleep on my side and back and I love how this will confirm but still be supportive.   You adjust the firmness desired.  I also appreciate that is does not get hot  causing sweaty neck as I had with memory foam pillow and yet it stays supportive unlike my down pillows.  I get the best sleep.

You do need to get used to the noise of shells moving but now I do not notice and my husband never noticed.  There is no funny smell like the memory foam pillow.

Being able to take shells out of case and air out  in a box when I wash the cases is nice and eco friendly.

Thank you

I would recommend Hullo to a friend.

June 20, 2015