To be honest, when I first got the pillow, I thought it was weird and didn’t see what all the fuss was about. It took a week or two, but sure enough Hullo became the only pillow I enjoy sleeping on.
I sleep on both my side and back and I always used two soft pillows, often folding one of them in an attempt to get the support to hold my head and neck in the right position. With Hullo, I form the pillow to the perfect shape and thickness and it holds my head in the right position all night long. If I roll over or readjust in the night, its easy to shift the fill with my hands to adapt do different sleeping positions.
Now, floppy soft pillows just seem woefully inadequate and I sleep on Hullo every night. I even take it with me when I travel, because no other pillow comes close. Highly recommended!