4.5 Average Rating

4.5 out of 5 stars  419 Reviews
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Hullo Pillow Reviews

Longmont, CO

Sleep Harder

I’m a back-and-side sleeper who doesn’t want to use two pillows. The hulls shift around nicely to accommodate both sleeping positions. I find that I sleep harder and deeper on the Hullo pillow than I ever did with other adjustable pillows or even my molded latex one. I also quite like the rustling sound of the hulls – it’s like relaxing white noise.

I would recommend Hullo to a friend.

April 18, 2024


I Had No Idea

I had not idea how poorly “normal” pillows support your head and neck.  It really helps settle me into a good nights sleep.  I wish I had know about this pillow type decades ago.

I would recommend Hullo to a friend.

April 18, 2024

Meg G
New Kensington, PA

Will Never Use Anything Else

I rarely wake up with stiff shoulders / neck in all the years I’ve used to type of pillow. It’s cooler, keeps it’s form until you change it and is excellent for helping me sleep better. I even took it to the hospital when I was in for 8 days because the ones provided were polyester filled and I couldn’t get comfortable; the fill kept sinking and caused me neck stiffness on the first night. Even tried memory foam types but they were very hot and not very pliable to move around the way  the ones I made with these hulls are.

I’ve recommended this site to several people through the years and all have been converts to switching over from their usual type to the buckwheat hulls. These also last much longer so are cost effective versus replacing flattened other fill pillows.

I would recommend Hullo to a friend.

March 27, 2024

Nathan J.
Portland, OR

Skeptical, but Pleasantly Surprised!

When I first received my Hullo, I was underwhelmed, to be honest. While the materials and stitching seemed to be top-notch, I didn’t think I’d like the pillow, because it was like a bean bag, and not like most pillows, which are more “fluffy”. However, after sleeping on it for several nights and “learning” how it worked, it all made sense. The pillow allows you to position your head in neck exactly where you want them and it holds this position all night – game changer! Just be sure to give it some time and understand what buckwheat pillows are all about and I think you’ll be pleasantly surprised too.

I would recommend Hullo to a friend.

March 18, 2024

Pomona, CA

Expensive Returns and Uncomfortable

The discomfort of the pillow for me in one thing, but the fact that they advertise a 60 night free trial that actually makes you pay for the shipping of the return is what is unacceptable to me.  It’s going to cost me about $20 to ship and return this pillow, so I’m out $20 just for trying this product.  Don’t buy it unless you’re sure you will like it or else you’re paying for a trial basically.

From Hullo: As a small business, we make an honest attempt to balance customer service and sustainable business practices and try to be as transparent as possible about our return policy. We do not do any advertise or offer a “free trial” and clearly state that return shipping is the responsibility of the purchaser.

March 16, 2024


5 Years and Counting

We’ve had our Hullo pillows for 5 years after discovering the magic of buckwheat pillows while traveling in Japan, where they are super popular. They are truly the perfect pillow. They also have been ideal for supporting my infant in breastfeeding poses because of their malleability.

I would recommend Hullo to a friend.

March 9, 2024

Austin, TX

Deveiving & Amazing

Hesitated, thinking it would be too hard to be comfortable. Now, I’ll probably never use another kind of pillow.  I’m a solid back sleeper and I don’t move much. My husband is an all over the place sleeper. We both have found some pains alleviated, since we transitioned.  Also love that the pillow never loses its form and get all lumpy and sloppy looking. Best decision.

I would recommend Hullo to a friend.

March 2, 2024

Tracie Meadows
Richmond, VA

My Neck Pain is Gone!

I had been dealing with neck pain every morning for about a year and was thinking I may need to find a new pillow. My old pillows offered very little support and I assumed I needed something that would provide more consistent support. My husband did a lot of research and then surprised me with a Hullo for my birthday, and it has completely eradicated my neck pain. I wake up refreshed every morning and have been telling everyone I know about this pillow! It doesn’t impact my allergies and I love that it can be easily adjusted to give me all the support I want.

I would recommend Hullo to a friend.

February 27, 2024

Scottsdale, AZ

Great for Firm Pillow Lovers

I really, really like my hullo pillow. My sleep has improved exponentially since I started using it and my neck no longer hurts. Highly recommend.

I would recommend Hullo to a friend.

February 23, 2024

Bloomington, IN

Perfect for Me!

I love this! Previously I usually had a stiff neck upon waking up.  It hasn’t appeared again since I bought a Hullo. I recommend it.  I had to remove some hulls to get it where I wanted.

I would recommend Hullo to a friend.

February 23, 2024

Jane Greenwood
Franklin, NC


I bought this for my son. He loves it. It’s very comfy after you get used to it He wants another. He did say it was small and I bought him a standard size.

February 17, 2024

Okemos, MI


Hullo pillows are quality construction! Well filled, thick cotton covers and cool to sleep with. Quality, is key word regarding Hullo pillows. Thank you!

I would recommend Hullo to a friend.

February 15, 2024

Gretchen Musa
Wheaton, IL

Firm and Supportive

This pillow usually provides all the support for my neck that I need. As time goes on I think about adding more hulls, though. On occasion, the pillow is too hard for me and I accept the lack of support in a softer pillow instead. Except for when I have a headache, this pillow is the best of both worlds. I never did expect a pillow to be so loud though!

I would recommend Hullo to a friend.

February 10, 2024

New York, NY

Not Worth the Money and Icky Business Practices

The pillow wasn’t for me. After trying it out for over a month and waking up with a headache every day I gave up on the pillow. But hey, that’s how they market the pillow. You may like it, you may not.

What’s more annoying is the fact that they sell this “60-day risk free trial period” and yet, to initiate a return you have to email the company only to have them try to guilt you into keeping the pillow due to environmental harm. “Hullos returned to us can not be resold. Despite our best efforts, the return process is harmful to the environment. Please consider giving your pillow to a friend, relative or pet to prevent waste.” Not to mention if you do choose to send it back, it will cost about $30 in shipping.

Just some things for you to consider before spending $90+ on a pillow.

From Hullo: We do our best to balance customer service and our environmental footprint and try to be as transparent as possible about our return policy. Shipping should not cost $30, unless you’re using a highly marked-up vendor to return your pillow.

February 6, 2024

Michael Parker
Neptune, NJ

As Promised

As other reviewers have stated, my pillow felt hard when I first started using it, but after getting the proper amount of fill correct I can adjust it “on the fly” while I sleep and enjoy it very much.

Hullo is a fine company with a great product and “more” than fair policies. A refreshing change from most of todays marketing hoopla!

Keep up the good work and great service.

I would recommend Hullo to a friend.

January 13, 2024

Dallas, TX

Best Pillow Ever

Both my husband and I are instantly in love!  We are people that use totally different kinds of pillows too – I’ve always been a thin or feather girl he likes his more bulky and supportive but after one sleep we both fell in love with this pillow!

I would recommend Hullo to a friend.

January 6, 2024


Read the 60 Night Trial Prior to Purchasing if You Aren’t Sure You’ll Like It


  • Pillow arrived exactly as advertised within a few days from shipping
  • Plenty of filling in the pillow, and the pillow casing itself seems to be made of good quality
  • Pillow stayed cool throughout the night


  • Most uncomfortable week of sleep in my entire life, woke up with horrific neck and back pain. Removing hulls each night helped slightly, but even with the pillow at 1/3 of its initial loft, it was extremely firm.
  • Refund policy. Although they offer a 60 night trial window, when you purchase the pillow it states:
    “If you are not satisfied with Hullo for any reason, send it back to us and we’ll refund your purchase. No questions asked.”This wording is different than the wording on the 60 Night Trial page which states:
    “Shipping charges for returned products are the responsibility of the purchaser and are not covered by our free shipping policy.”

    If I had read that page first and known that the refund would be minus the return shipping cost, I would have purchased a buckwheat pillow from another company that had a more favorable return policy. I would have appreciated the return/refund policy being clearer, but I suppose that is my fault for not reading the 60 night trial page prior to purchasing.

It is exactly as advertised and feels like sleeping on a pile of sand or a beanbag, as others have mentioned. For $90+, consider putting your head on a beanbag or sandbag for a few nights and see if you like how that feels before purchasing. Be sure you read the entirety of the 60 night trial page so you are aware of the terms.

January 3, 2024

Rebekah Ghazy
Garner, NC

Fabulous Night Sleep

We purchased one from our daughter who did not like it. We loved it and ordered a second one. It’s probably not for everyone but we sleep so good. You should like a firm mattress/pillow in order for you to love it. No more neck/ shoulder pain.

I would recommend Hullo to a friend.

December 23, 2023

Reading, PA

Love at First Night!

The First night I used my pillow I noticed a huge difference.  Before my hullo pillow I was waking up with horrible head, neck, and shoulder pain. No more! With my hullo pillow I am able to adjust it to how high or low I want it. It is soft but firm as well. The noise of the pillow does not bother me at all. In fact I find it rather comforting. The one downside I can think of with this pillow is that it is a bit heavy, but that is it! For people who are side sleepers, back sleepers and stomach sleepers I highly recommend!

I would recommend Hullo to a friend.

November 26, 2023

Anita Greenstone
Brookeville, MD

It’s Decent

After a few months of using my Hullo it is pretty flat.  Not like the pillow you show in your ads.  It’s not terribly uncomfortable but it is pretty flat.  Have not tried looking for another pillow, yet.

November 25, 2023

Victor Liberi
Adrian, MI

Hullo Sent Me More!

I needed more fill and Hullo sent me a bit more at no cost.  Terrific!

I would recommend Hullo to a friend.

November 19, 2023

Heather Nasta
Midland, NC

Best Pillows Ever

My husband and I have been using our Hullo pillows for about 9 years. We just bought more bulk buckwheat hulls to freshen up one of our pillows. These are the greatest pillows on the planet and I have tried them all. Totally worth the money for a good pain free night’s sleep. I will not use another pillow or another brand. Customers for life!!

I would recommend Hullo to a friend.

November 18, 2023

St. Cloud, MN

Easily the Best I’ve Tried

First, good on Hullo for giving me plenty of time to try the pillow before asking for a review!

That said: this pillow really is great. I don’t think there will ever be a magical, perfect pillow. But this is probably about as close as we’ll get. It’s so, so comfortable, and the coolness of it is actually mind boggling.

Even if you move around while you sleep, that motion only makes so much noise, and I think subconsciously your brain expects that, so it is never jarring. If you are like my mother and buy pillows with silence being her number one concern, this isn’t for you, but for us normal people (haha) it is worth the money!

I would recommend Hullo to a friend.

November 13, 2023

Adam Halla
Katy, TX

Solid Pillow

Like most of the reviews tell you it takes a day or two to get used to it. It’s different but that is what makes them great. Less neck/back pain. Better deeper sleep.

I would recommend Hullo to a friend.

November 4, 2023