I did not fall in love with my Hullo on day 1, but I really do like it now. I had to remove at least half of the buckwheat hulls that it came with, it was much too full for my needs as a back sleeper (I prefer a relatively thin pillow). I like that it’s very adjustable – I prefer support right under my neck and most pillows don’t provide any so my head falls forward. Hullo is great because you can squish it/shape it just right and then it’s set. My only complaint is that re-adjusting it in the middle of the night can be kind of loud and sometimes wakes up my partner. The sound is similar to shifting around sand in a bag but a bit louder – it’s not unpleasant sounding, just louder than I expected.
I would recommend Hullo to a friend.