I replaced a +25 year old buckwheat pillow (not a Hullo) that had become rather flat. The new Hullo is larger and nicely full. I have tried many different pillows over the years and find the buckwheat pillows provide the right amount of adjustability whether side or back sleeping. Other pillows have left me with a sore neck or back and frequent waking to adjust the pillow. With the Hullo I can create a hollow for my head with the right amount of support under my neck to avoid the previous painful mornings. Love it!
I would recommend Hullo to a friend.