My Pillow: A Closer Look at the Company and the Man Behind It

Michael J. Lindell hugs a My PillowMy Pillow is a widely-advertised brand of bed pillow. The company was founded in 2004 by Mike Lindell, also known as the “My Pillow Guy”. The pillows are manufactured in Chanhassen, Minnesota and became famous through the use of TV infomercials. It’s an interesting product and one which has clearly been successful in the retail market, generating hundreds of millions of dollars in revenue.

What is My Pillow Filled With?

My Pillow is filled with polyurethane foam. What makes it somewhat unique is that the foam is shredded into different sized pieces and shapes. Interestingly, this concept is not unlike a traditional buckwheat pillow that has been around for thousands of years. The small pieces allow the pillow to be re-shaped to conform to the body, similar to cup-shaped buckwheat hulls. Irregularly-shaped fill provides a distinct advantage over most pillow fills. Individual pieces of irregular fill grip each other which helps the pillow maintain its shape once it’s been formed to your head and neck. The ability to shape the pillow can result in more comfort and better support than many standard pillows.

My Pillow Reviews

From Amazon to YouTube, the internet is full of My Pillow Reviews which range from glowing testimonials to scathing rants. In 2016, Consumer Reports reported that 33 percent of testers said MyPillow “didn’t help at all” with sleep issues, and “only one-third of the group said they would A buy My Pillow again.”

At the time of writing, the standard My Pillow model has an average rating of 3 stars on Some customers report better support, better sleep and more comfort using My Pillow. Primary complaints include reports of My Pillow falling apart, a chemical odor, bad customer service, and difficulty receiving refunds. As with buckwheat pillows, many customers report a “learning curve”: a period of time required to adjust to sleeping on a new pillow. This adjustment period is commonly reported by people who change to a new mattress or new pillow.

The Better Business Bureau (BBB) revoked My Pillow’s accreditation and lowered it’s rating from A+ to F based on an ongoing “pattern of complaints” related to their misleading business practices. These complaints often referred to misleading buy-one-get-one (BOGO) pricing and selling different pillows on their website than are available in retail stores. At the time of this writing, My Pillow  has an average rating of 2.9 stars on the BBB website.

Benefits of My Pillow

According to their website, My Pillow has helped people with migraines, insomnia, snoring, fibromyalgia, restless leg syndrome, neck pain, TMJ, allergies and asthma. Regardless of brand, no pillow is a medical device or a guaranteed cure for these ailments. However, using the right pillow has the potential to provide more restful sleep and relief for conditions such as these. We have received many first-hand accounts from our customers who report that Hullo has been beneficial to their comfort and health.

How Much Does My Pillow Cost?

My Pillow models and pricing is somewhat confusing. My Pillow offers a variety of sizes, with the standard size “Classic” pillow offered at $49.98. The King size “Classic/Premium” model offered at $69.98. Significant discounts can be found by shopping at Amazon or by finding My Pillow Coupon codes online. It is difficult to make sense of the differences between the models, selling under names including: “Classic”, “Classic/Preimum”, “Premium”, and “MyPillow 2.0”.

My Pillow Products

In recent years, My Pillow has expanded to offer a large range of products including bedding, mattresses, towels, slippers, scarves, socks, and “Mike Lindell Life-size Cardboard Cutouts”.

The My Pillow Story

“Have you heard of My Pillow”, my friend asked me a year or two ago. He had seen the My Pillow infomercial. I had not heard of it, but quickly blew it off as a cheesy gimmick hawked on late-night TV. A few weeks later, my dad sent me a clipping from the New York Times — a My Pillow ad. Shortly thereafter, the Minneapolis St.Paul newspaper, the Star Tribune, featured more than one story about this company and its founder, Michael Lindell. Being a founder of a new pillow company, also in Minnesota, I found his story fascinating. Since then I’ve read about his former crack cocaine addiction and years of struggle getting My Pillow off the ground.

Suddenly, My Pillow no longer struck me as a corny gimmick; It was a genuinely interesting business story. It also was intriguing tale of an interesting guy and his journey to pillow-fueled success. Lindell’s dedication and his company were an inspiration.

Lindell had a personal interest in a quality pillow due to painful neck injuries; not only from the car crash he survived but also accidents both motorcycling and sky diving! While I’ve never struggled with crack addiction or jumped out of an airplane, I did see parallels between Lindell and myself. Here was a man, a Minnesotan, attempting to market a product he believed in. Like me, he started experimenting with different pillow fills and sewing the pillows on his own. He knew he was on to something when his family fought over “My Pillow.” He now had a product and a brand name.

Turned away by retailers, he tried selling his product in mall kiosks, fairs and trade shows. Determined to make My Pillow a success, he sold four bars he owned in Minnesota for $500,000. He quickly spent this half a millon trying to market his product and went broke. His wife left him and he lost his home — he battled crack and alcohol addiction. Things were rough.

What really launched My Pillow on a successful trajectory was the original infomercial my friend had seen. Production of the informercial cost half a million dollars. Interestingly, most of this was funded by My Pillow employees who were willing to risk their hard-earned money for the cut of the potential profits. Clearly, Lindell and his employees believed in their product. The gamble paid off — they hit the jackpot with marketing via infomercials. With their newfound strategy, My Pillow is currently selling over $10 million in in pillows per month!

*Edit 3/10/16* We’ve received several angry emails from disgruntled My Pillow customers. Put your pitchforks away! We are not and have never been affiliated with My Pillow.

Politics & Controversies

Conservative Media Sponsorships

My Pillow was the largest sponsor of the Fox News Tucker Carlson Tonight program, buying more advertising than any other company, after many major companies pulled their support of the right-wing TV show.  My Pillow also sponsors the Right Side Broadcasting Network, a conservative media group that supported Donald Trump’s attempts to overthrow the 2020 U.S. presidential election.


In August of 2016 My Pillow paid a $1.1 million settlement when the New York State Attorney’s office charged that the company failed to collect and remit over $500,000 in sales tax. Later that year, My Pillow agreed to pay another $1+ million settlement for a false advertising lawsuit brought by Alameda County Superior Court and 9 California counties.

Since the 2020 election, Lindell has pushed conspiracy theories surrounding election procedures and voting hardware and software. Domininon Voting Systems, who produce this equipment, filed a $1.3 billion lawsuit againt MyPillow and Mike Lindell in 2021. Seemingly as a result, major retailers including Kohl’s, Bed Bath & Beyond and Wayfair ceased to sell My Pillow products in their stores.

COVID-19 Misinformation

During the global coronavirus pandemic, Lindell promoted a toxic substance known as oleandrin as a treatment for COVID-19. In 2020 Lindell used Donald Trump and Ben Carson in an Oval Office meeting  to promote the substance as a legitimate treatment for COVID. Lindell is an investor in Oleanders, the company that produces oleantrin. There is no scientific evidence that oleandrin is safe or effective for treament of coronavirus. In August, 2020, the FDA rejected the application for marketing oleandrin due to concerns that oleandrin is not safe for consumption.

Interesting My Pillow Links


  1. My Pillow Soars After Infomercial  – Minneapolis/St. Paul Business Journal
  2. My Pillow Moving 200 Jobs to Shakopee, Opening Retail Stores – Minneapolis/St. Paul Business Journal
  3. Wikipedia – My Pillow – Wikipedia