Welcome, Download Listeners!

Best Seller

Buckwheat Pillow

Our most popular pillow for over a decade.

4.5 out of 5 stars  419 reviews

  •  Standard/Twin Size — 20" × 26" - 9 lbs 12 oz
  •  100% Certified Organic Cotton — Machine-washable, preshrunk 7 oz. twill
  •  Premium Buckwheat Hulls — American-grown, never roasted dry & crumbly
  •  High-Quality Dunlap™ Consealed Zipper —Center-lapped zipper with secure zipper pull pocket
  • U.S. FlagAmerican-Made Pillow  Cut, Sewn & Assembled in the U.S.A. — durable construction with overlock stitching
$99.00 $ 99 00
 Ships Free
Next business day
Standard/Twin size Buckwheat pillow side view Buckwheat pillow with zipper close up Buckwheat pillow product shot, top view Close up of consealed dunlap zipper constrcution on pillow with double-lapped construction and secure zipper pull pocket Buckwheat pillow with Hullo brand label, cotton twill weave close up Buckwheat pillow on end, slumped over illustrating bean bag-like quality

Discover Buckwheat Pillows

Known as sobakawa pillows in Japan, buckwheat pillows have offered deeper, more restful sleep for centuries. Similar to a bean bag, Hullo is filled with all-natural buckwheat hulls, providing firm, yet adjustable support of your head and neck.

Soft, squishy pillows like those filled with down feathers or synthetic foam collapse under the weight of your head as you sleep. These typical pillows can cause an awkward sleeping position and discomfort due to their lack of support.

Firm Pillows with Adjustable Support

By adjusting the shape and thickness of Hullo, you create the perfect support for your neck and head. This removes stress from your spine. A buckwheat pillow’s firm and shapable quality fills the space beneath your neck, keeping your spine straight and allowing your neck and back muscles to completely relax.

Many people are pleasantly surprised to discover how something as simple as a pillow can have such a positive impact on the quality of their sleep. Adjust the thickness and feel of your pillow by adding or removing buckwheat hulls anytime. Hullo ships fully stuffed, so you'll have plenty of buckwheat hulls to get the pillow that's best for you.

Two sleeping diagrams: person on a buckwheat side sleeper pillow and and person on a back sleeper pillow illustrating the pillows head and neck support
Diagram of cooling pillow, illustrating breathability with translucent blue arrows representing air flow

 Cool & Dry Breathability

Typical pillows filled with bird feathers or synthetic foam retain heat and moisture, leaving your pillow unconfortably hot and damp. This heat retention is the result of a lack of air flow, trapping warm, moist air in your pillow’s fill. Hullo’s buckwheat hull fill allows air to move freely through your pillow, preventing the uncomfortable build up of heat. Sleep more soundly all night long while staying cool and dry.

 Organic, All-Natural Materials

Natural materials and quality construction set Hullo apart from most other pillows. Compare, and you'll see – From the 100% certified organic cotton twill case, to the carefully sourced and selected buckwheat hulls, we make our buckwheat pillows in the U.S.A. with the finest materials available. Our pillows are sewn with durable overlock stitching and a center lapped zipper with a secure zipper pull pocket. Our premium buckwheat hulls are grown and milled by American farmers, unlike cheap imported hulls, which are roasted. Buckwheat pillows contain no animal products, making them a great option for a vegan pillow.

pile of buckwheat hulls next to natural flowering cotton plants with a 'certified organic' badge and close up of diagonal weave of cotton twill fabric
cardboard box with Hullo logos being opened

 60-Night Trial

We guarantee you’ll love Hullo. If you are not satisfied with Hullo for any reason, send it back to us and we’ll refund your purchase – no questions asked.

 Fast, Free Shipping

Most orders ship the same or next business day, so you'll have Hullo delivered to your door in no time. Hullo ships via UPS Ground, usually arriving in 1-4 business days.

4.5 out of 5 stars   419 Reviews

 Pillow Types Compared

Hullo® feather memory foam polyester
All Natural & Animal-Free Yes No No No
Breathable & Cool Yes No No No
Support (doesn't collapse) Yes No Yes No
Adjustable Shape (moldable) Yes Yes No No
Adjustable Thickness (fill) Yes No No No
5.0 (419)
The. Best. Pillow. Ever. This pillow has it all. It stays cool (a huge factor for me) and maintains its hold/shape. Couldn’t imagine another pillow to be honest!
Gary MVerified Purchase
Lynnfield, Massachusetts

What Customers are Saying About Hullo

Heather N.
Midland, NC

Best Pillows Ever

My husband and I have been using our Hullo pillows for about 9 years. We just bought more bulk buckwheat hulls to freshen up one of our pillows. These are the greatest pillows on the planet and I have tried them all. Totally worth the money for a good pain free night’s sleep. I will not use another pillow or another brand. Customers for life!

Boise, ID


I love this pillow. It’s made a huge difference in my quality of sleep and in my neck pain. I love how adjustable it is. I removed a decent amount of the hulls to make it fit exactly how I needed it to. I will never use another pillow. High quality and wonderful results!

Rob C.
Palm Desert, CA


I’d heard about Hullo from adverts in podcasts and they were so positive I decided to do my own testing. One of the best decisions I’ve ever made. I have struggled for years to get a good nights sleep. I could never find a pillow to suit, most were too soft or hot. Hullo is neither, it supports cools and helps me sleep un-interrupted and that is priceless and a genuine health improvement. I will never go back to any other pillow.

Read All Customer Reviews
See all FAQs

Buckwheat Pillow FAQs

What are the advantages of buckwheat hull pillows?

Buckwheat hulls have several advantages over traditional pillow filling like foam or feathers. Most significantly, buckwheat hulls do not collapse under the weight of your head. They provide excellent support for your head and neck. The buckwheat hulls conform perfectly to the unique shape of your head and neck. This allows the weight of your head to be evenly distributed, which will prevent any undue stress on the muscles in your neck. In addition, buckwheat hulls do not conduct or reflect heat like other popular pillow filling types. They’re breathable, allowing warm humid air to quickly escape, keeping you cool all night long. Using a zippered opening, the buckwheat hull filling can be added or removed to provide the thickness you prefer. Buckwheat hulls are also an economic choice – they tend to have a much longer life span than most pillow filling types.

Read more: What are the Benefits of a Buckwheat Pillow?

What size buckwheat pillow should I get?

For most people, we recommend the standard size buckwheat pillow. It’s by far the most popular size and it works with any standard bedding sets and pillow cases. We think it’s the perfect size for every-night use. Many people use the smaller size for travel and it is great for kids too. The smaller size is also closer to traditional japanese-size pillows. The king size can be just as comfortable, and works great with your king size bedding. Weighing in at around 15 pounds, the Hullo in king size is a very substantial pillow.

How long will a buckwheat pillow last?

With proper care your buckwheat pillow can last many years. Over time, the buckwheat hull filling will slowly become flattened, and lose some of their elasticity which may reduce air-circulation and loft. We offer top-quality buckwheat hulls which will extend the life of your pillow indefinitely.

Read more:  How Long Do Buckwheat Hull Pillows Last?
Read more: When Should I Replace My Buckwheat Pillow’s Filling?

Where is Hullo made?

Hullo’s current stock of buckwheat hulls were grown in Montana and North Dakota. All our buckwheat hulls are milled and air-cleaned in North Dakota. Hullo’s high-quality 12″ Dunlap zipper is made by Dunlap Zipper Company, based in Dunlap, Tennesee. Hullo’s labels are woven and printed in Colorado and woven in New York. Every Hullo is assembled in and shipped from Duluth, Minnesota. Thank you for supporting American small businesses!

What pillow case can I use with Hullo?

You can use your favorite bedding with Hullo. Standard and King size pillow cases are a standard size and available from most bedding brands. Small Hullos are a somewhat less common size, but many brands offer pillow cases for 14″ x 20″ pillows. These are commonly marketed under various names including: “travel pillow case”, “small pillow case”, or “toddler pillow case”.

Can I heat or cool a buckwheat pillow?

Cooling buckwheat pillows is possible and safe. Some people will chill their pillow in the refrigerator, freezer, or even outdoors or in an uninsulated room in cold weather. While it is feasible and safe to cool your pillow in a refrigerator or freezer, never put your buckwheat pillow in a microwave or conventional oven. It will reduce the moisture content in the hulls and is also potentially unsafe.

Read more: Heating and Cooling Pillows

How do I clean a buckwheat pillow?

Hullo is designed to be used with your regular pillow cases, and therefore should not require cleaning very often. When it’s time to clean it, just unzip Hullo’s pillowcase and empty the hulls into a dry container. It is unnecessary to clean the buckwheat hull filling. Wash your pillowcase in cool water and air dry. Replace the hulls only once the pillowcase is completely dry.

Read more: How to Clean Buckwheat Pillows

Are buckwheat pillows firm or soft?

Hullo is a firm pillow. Many of us are acclimated to soft and squishy traditional pillows, so a firm pillow might sound uncomfortable. Buckwheat hulls conform to the shape of your head and neck, eliminating any pressure points, so it doesn’t feel “hard.” It will comfortably cradle your head consistently all night without collapsing like soft pillow types. It can take some getting used to , but it’s worth it!

Are buckwheat pillows noisy?

Hullo buckwheat pillow makes a gentle rustling noise when moved. Most people adjust to the sound after a few nights on their new pillow. This video attempts to demonstrate the sound  it makes.

Is Hullo treated with any flame retardant chemicals?

No, Hullo’s organic cotton twill cover and buckwheat hull fill is not treated with any flame retardants.

What happens when a buckwheat pillow gets wet?

Hulls that get slightly wet should dry out fine – putting Hullo in a sunny window might help speed up the drying process. If they get really wet, you can spread them out on some dry towels and they will dry out. If you’d prefer, we offer replacement buckwheat hulls of the finest quality to restore Hullo to like-new condition at any time.

How do I adjust the buckwheat fill?

Depending on your personal preference, you may want to adjust the amount of fill in your pillow. The amount of fill influences both the pillow’s thickness and malleability. We want to ensure you have enough fill, so our pillows ship fully-stuffed. To remove hulls, be sure your pillow is standing on its end with the zipper facing up before you open it. Unzip the cover and use a cup to carefully scoop the extra hulls into a storage bag. Once you dial in your preferred amount of fill, you can fully enjoy the benefits of your personally adjusted buckwheat pillow.

Read more: Adjusting the Fill of a Buckwheat Pillow

Could I be allergic to buckwheat hull pillows?

While buckwheat pillows are often described by some as being hypoallergenic, a small percentage of people could experience an allergic reaction to buckwheat flour residue which can remain after the milling process. We take extra care to purchase only buckwheat hulls that have been thoroughly air-cleaned of any leftover flour or foreign material.

Read more: Hypoallergenic Pillows

Compare Pillow Sizes

Small Buckwheat Pillow, side viewSmall Standard/Twin size Buckwheat Pillow, side viewStandard King Size Buckwheat Pillow, side viewKing
14" × 20" 20" × 26" 20" × 36"
4 pounds 4 ounces 9 pounds 12 ounces 13 pounds 12 ounces
Japanese sobakawa size – Easier to maneuver, great for travel & kids too. Recommended for most sleepers Substantial size and weight. Good for king-size beds or use as a body pillow or pregnancy pillow.
$ 59.00
$ 99.00

Best Seller

$ 159.00