4.5 Average Rating

4.5 out of 5 stars  234 Reviews
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4-Star Hullo Reviews (21)

Adam Danforth
Ashland, OR

Shockingly Comfortable

I ordered a buckwheat pillow per the request of a practitioner who was helping me with some back and neck injuries. While I place a high value on good sleep products, I was skeptical about the value of this option. (I was already donning a very comfortable latex pillow.)

The initial experience was based mainly on intrigue. I found the idea of the pillow interesting and, while the noise generated when shifting and adjusting was a bit bothersome, it didn’t deter me from continuing to explore the pillow’s potential.

The Hullo pillow quickly grew on me. I realized that it could help shape to any need I had and for any position I found myself wanting to lay in. I was no longer finding myself sticking a hand under my head or using my arms for additional pillow support. And as I shifted in the night it shifted to meet my needs.

I now recommend it to anyone who talks to me about pillows. It’s expensive and that is a deterrent for many, but I also like that it’s mainly plastic-free in its materials (aside from the shipping packaging which I think they should consider changing for the sake of being completely plastic-free).

As a pillow, it’s fantastic. And as a product, it’s almost perfect. 4.5-stars is the real review value.

I would recommend Hullo to a friend.

January 1, 2020

United States

Love the Pillow But Have Recommendations

I searched about the benefits of buckwheat pillow before making the purchase. No complaints there.

The pillow arrived with very less buckwheat. I called hullo and had to wait for more buckwheat to arrive before I can use my pillow. It would be better if they send more to everyone instead of less. The buckwheat crushes with use and I find myself adding more every few months. I recommended to a friend and he also had to wait for more buckwheat to arrive before he can use the pillow.

I like the material of the pillow case but they sewed over the zipper, so I had to remove stitches to unzip the pillow case. Small details but it creates hassle for the customers.

December 8, 2017

Micah Cooper
United States

Heavy, but Effective

Note, this pillow is not for everyone. First, the bad:

  • a little noisy
  • if you like to be fussy about your pillow positioning, this gives you lots of opportunity to be fussy
  • A colleague’s wife had one and returned it because she leaves jewelry in her ear and the Hullo was too firm for such a thing.

Now, the good:

  • Although it doesn’t feel “cool,” I really don’t notice it getting as warm as any previous pillow avoiding that warm pillow feeling. In fact, I don’t recall EVER needing to turn it or reposition it in the night or noticing in the morning that I’ve gotten hot. This is HUGE for me.
  • You really do have infinite positioning capability by shuffling the hulls when your head is on it.

Oh, unexpected bonus. Wife had Hullo over her abdomen when our toddler leapt on her knees-first. Hullo completely absorbed and dissipated the impact.

So, more bad points than good points, but the good points completely overwhelm the bad points for me. In short, it comes down to personal preference. You spend a few extra seconds getting it in the right position when you first bed down, but then you don’t need to move it all night, which is good b/c if you needed to, it’s heavy and noisy.

I would recommend Hullo to a friend.

October 28, 2016

United States

Recovering Feather-Pillow-Addict Says YES

As far back as I can remember using a pillow at night, I’ve used a feather pillow. Pillows stuffed with the softest down have been my default, my go to. I haughtily looked down on pillows of any other type. This was even though I’d been growing more dissatisfied with my feather pillow’s tendency to wake me in the middle of the night because it’s lofty support had degraded and squished away through after a few hours.

Well, then I heard some ad-reads for the Hullo Pillow on The Talk Show podcast. I decided to give a buckwheat pillow a try. It seemed relatively risk-free.

The first week was difficult. I was so used to the soft, plushness of feather pillows: the buckwheat pillow felt like a slab of concrete in comparison.

But, then the second week hit. By then, my muscles were well adjusted. The pillow start to feel supportive rather than hard. I was a convert! This pillow is great.

This pillow excels at all-night-long support and good breathability. Unlike my feather pillows of the past, this pillow works with/for me, rather than against me.

What a fantastic pillow!

I would recommend Hullo to a friend.

March 26, 2016

United States

The Best Pillow I’ve Had–Very Versatile

I like a hard pillow.  I don’t want to spend lots of $ to get one. After dealing with a chunky inconsistent pillow for too long I saw the Hullo pillow on a frequented website and said, what the heck, give it a shot.

The greatest think about the pillow is that I can adjust it anyway I want; harder, softer, build it up, sink it down.  It’s not just a hard pillow—it’s a pillow to meet any need.

I’m quite happy with it.

I would recommend Hullo to a friend.

March 6, 2016

United States

Repeat Customer

I just ordered an other pillow for my wife, and that is a complement to Hullo for a fine product.

Thank you,

I would recommend Hullo to a friend.

March 4, 2016

United States

Very Comfortable and Expensive

I’ve never cared for regular pillows as I find they get too warm under my head. I like to use the Hullo pillow snugly under my neck. It provides great support and doesn’t get warm. I gave it four stars because the price is somewhat high.

I would recommend Hullo to a friend.

March 4, 2016

United States

Satisfied Sleeper

I start out sleeping on my back but tend to sleep on my side as well.  The Hullo supports both very well.  I’ve been pleased with the Hullo and the support and coolness it gives my head and neck. The biggest challenge I have with it is getting it into the pillowcase (due to the weight and mass) but that is a very minor thing.  I would recommend the pillow to others.

I would recommend Hullo to a friend.

March 4, 2016

United States

Love and Like

I love and like this pillow. It feels REALLY wonderful when I go to sleep, especially when I’m on my back. My only issue with it is that I start out the night feeling supported, but I will wake up on the edge of the pillow, my neck kind of crooked up to one side.  All the buckwheat will have moved during the night and my neck is no longer supported.  I haven’t taken any buckwheat out yet, maybe that will help?  It’s better than soft pillows though, that’s for sure.  My children keep stealing it from me!

I would recommend Hullo to a friend.

March 3, 2016

United States


I had slept on buckwheat hulled pillows in Japan, liked them but they are traditionally smaller than US bed pillows so thought I’d try the Hullos.  I love the pillows, despite little buckwheat seeds(?) falling through the fabric even when the case it tightly zipped.  I had a neck injury from a car accident years ago and regular pillows don’t give me the support I need.  The buckwheats do.  The only real criticism is that they weigh a ton!  Don’t use them for pillow fights, they would do serious damage (can’t image anyone actually doing this). Don’t think Hullo could fix this but it would be a definite benefit.

I would recommend Hullo to a friend.

March 3, 2016