4.5 Average Rating

4.5 out of 5 stars  416 Reviews
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5-Star Hullo Reviews (329)

Nathan J.
Portland, OR

Skeptical, but Pleasantly Surprised!

When I first received my Hullo, I was underwhelmed, to be honest. While the materials and stitching seemed to be top-notch, I didn’t think I’d like the pillow, because it was like a bean bag, and not like most pillows, which are more “fluffy”. However, after sleeping on it for several nights and “learning” how it worked, it all made sense. The pillow allows you to position your head in neck exactly where you want them and it holds this position all night – game changer! Just be sure to give it some time and understand what buckwheat pillows are all about and I think you’ll be pleasantly surprised too.

I would recommend Hullo to a friend.

March 18, 2024


5 Years and Counting

We’ve had our Hullo pillows for 5 years after discovering the magic of buckwheat pillows while traveling in Japan, where they are super popular. They are truly the perfect pillow. They also have been ideal for supporting my infant in breastfeeding poses because of their malleability.

I would recommend Hullo to a friend.

March 9, 2024

Austin, TX

Deveiving & Amazing

Hesitated, thinking it would be too hard to be comfortable. Now, I’ll probably never use another kind of pillow.  I’m a solid back sleeper and I don’t move much. My husband is an all over the place sleeper. We both have found some pains alleviated, since we transitioned.  Also love that the pillow never loses its form and get all lumpy and sloppy looking. Best decision.

I would recommend Hullo to a friend.

March 2, 2024

Tracie Meadows
Richmond, VA

My Neck Pain is Gone!

I had been dealing with neck pain every morning for about a year and was thinking I may need to find a new pillow. My old pillows offered very little support and I assumed I needed something that would provide more consistent support. My husband did a lot of research and then surprised me with a Hullo for my birthday, and it has completely eradicated my neck pain. I wake up refreshed every morning and have been telling everyone I know about this pillow! It doesn’t impact my allergies and I love that it can be easily adjusted to give me all the support I want.

I would recommend Hullo to a friend.

February 27, 2024

Scottsdale, AZ

Great for Firm Pillow Lovers

I really, really like my hullo pillow. My sleep has improved exponentially since I started using it and my neck no longer hurts. Highly recommend.

I would recommend Hullo to a friend.

February 23, 2024

Bloomington, IN

Perfect for Me!

I love this! Previously I usually had a stiff neck upon waking up.  It hasn’t appeared again since I bought a Hullo. I recommend it.  I had to remove some hulls to get it where I wanted.

I would recommend Hullo to a friend.

February 23, 2024

Jane Greenwood
Franklin, NC


I bought this for my son. He loves it. It’s very comfy after you get used to it He wants another. He did say it was small and I bought him a standard size.

February 17, 2024

Okemos, MI


Hullo pillows are quality construction! Well filled, thick cotton covers and cool to sleep with. Quality, is key word regarding Hullo pillows. Thank you!

I would recommend Hullo to a friend.

February 15, 2024

Michael Parker
Neptune, NJ

As Promised

As other reviewers have stated, my pillow felt hard when I first started using it, but after getting the proper amount of fill correct I can adjust it “on the fly” while I sleep and enjoy it very much.

Hullo is a fine company with a great product and “more” than fair policies. A refreshing change from most of todays marketing hoopla!

Keep up the good work and great service.

I would recommend Hullo to a friend.

January 13, 2024

Dallas, TX

Best Pillow Ever

Both my husband and I are instantly in love!  We are people that use totally different kinds of pillows too – I’ve always been a thin or feather girl he likes his more bulky and supportive but after one sleep we both fell in love with this pillow!

I would recommend Hullo to a friend.

January 6, 2024

Rebekah Ghazy
Garner, NC

Fabulous Night Sleep

We purchased one from our daughter who did not like it. We loved it and ordered a second one. It’s probably not for everyone but we sleep so good. You should like a firm mattress/pillow in order for you to love it. No more neck/ shoulder pain.

I would recommend Hullo to a friend.

December 23, 2023

Reading, PA

Love at First Night!

The First night I used my pillow I noticed a huge difference.  Before my hullo pillow I was waking up with horrible head, neck, and shoulder pain. No more! With my hullo pillow I am able to adjust it to how high or low I want it. It is soft but firm as well. The noise of the pillow does not bother me at all. In fact I find it rather comforting. The one downside I can think of with this pillow is that it is a bit heavy, but that is it! For people who are side sleepers, back sleepers and stomach sleepers I highly recommend!

I would recommend Hullo to a friend.

November 26, 2023

Victor Liberi
Adrian, MI

Hullo Sent Me More!

I needed more fill and Hullo sent me a bit more at no cost.  Terrific!

I would recommend Hullo to a friend.

November 19, 2023

Heather Nasta
Midland, NC

Best Pillows Ever

My husband and I have been using our Hullo pillows for about 9 years. We just bought more bulk buckwheat hulls to freshen up one of our pillows. These are the greatest pillows on the planet and I have tried them all. Totally worth the money for a good pain free night’s sleep. I will not use another pillow or another brand. Customers for life!!

I would recommend Hullo to a friend.

November 18, 2023

St. Cloud, MN

Easily the Best I’ve Tried

First, good on Hullo for giving me plenty of time to try the pillow before asking for a review!

That said: this pillow really is great. I don’t think there will ever be a magical, perfect pillow. But this is probably about as close as we’ll get. It’s so, so comfortable, and the coolness of it is actually mind boggling.

Even if you move around while you sleep, that motion only makes so much noise, and I think subconsciously your brain expects that, so it is never jarring. If you are like my mother and buy pillows with silence being her number one concern, this isn’t for you, but for us normal people (haha) it is worth the money!

I would recommend Hullo to a friend.

November 13, 2023

Adam Halla
Katy, TX

Solid Pillow

Like most of the reviews tell you it takes a day or two to get used to it. It’s different but that is what makes them great. Less neck/back pain. Better deeper sleep.

I would recommend Hullo to a friend.

November 4, 2023

Jim W.
St. Louis, MO

Finally, a Pillow I Like

I haven’t woken up to a hot pillow in months now. I think I’d prefer a few more hulls in my pillow. It’s very firm which I absolutely love but it could be more firm for me. The pillow could be considered to be noisy by some when moving around. It doesn’t bother me and once I’m asleep I don’t notice it. It’s a very heavy pillow which has its benefits. My pillow doesn’t move around while I sleep now.

I would definitely recommend a Hullo for anyone who likes a firm pillow. Unless you’re an ultra light sleeper you won’t be disappointed. Like I said in the beginning,

No More Hot Pillows!!!

I would recommend Hullo to a friend.

October 5, 2023

Greensburg, IN

Great Change vs. Foam

Hullo pillow has been a great change vs foam. Has improved my sleeping positions.

I would recommend Hullo to a friend.

September 30, 2023

Boise, ID


I love this pillow. It’s made a huge difference in my quality of sleep and in my neck pain. I love how adjustable it is. I removed a decent amount of the hulls to make it fit exactly how I needed it to. I will never use another pillow. High quality and wonderful results!

I would recommend Hullo to a friend.

September 23, 2023

Phoenix, AZ

Give It Time…

After removing 10 or 12 cups of hulls and giving it a little time to get used to the swishing noise when you manipulate the pillow, I find it very comfortable.

It has made my transition to tolerating CPAP easier as the pillow is extremely moldable, yet supportive and doesn’t contribute to mask leaks or it being pulled off.

I would recommend Hullo to a friend.

September 17, 2023

San Francisco, CA

Life Changing!

I love how cool and supportive Hullo is. I am now a person who travels with their pillow, sleeping on anything else just doesn’t cut it anymore.

I would recommend Hullo to a friend.

September 3, 2023

Northern NY

My Neck Pain is Gone. Hullo Eliminated It.

I suffered from awful neck pain for years due to a terrible pillows.  From the first night after I started using a Hullo pillow, my pain has been gone.  I really can’t overstate how this has improved my quality of life.  I used to spend all day in pain, rubbing my neck and shoulders, rotating my whole body instead of turning my neck, and wincing whenever I moved my head quickly.  All solved now. It takes a few nights to get used to it, and I needed to reduce the amount of hulls slightly to be a little more comfortable, but overall it is worth EVERY PENNY.

I would recommend Hullo to a friend.

August 26, 2023

Albuquerque, NM

Sleeping Better Than Ever

As a side-sleeper, I woke up several times per night to adjust my pillow (flip it over, switch it with another, etc). Now I just sleep…

I would recommend Hullo to a friend.

August 9, 2023


I Love My Sack of Grain

I got a buckwheat pillow for me and my partner. The pillow didn’t kill their snoring entirely, but snoring is down 90% at least. The sound has gone from a drowning water buffalo to the rumble of a old car in far in the distance. I can tune it out and sleep. For me, I don’t wake up with neck pain anymore, and I only have to sleep on one pillow. As an added bonus, my pillow is now so heavy that my kid can’t steal it off the bed for pillow forts.

It took a little getting used to, and the pillow had a faint smell at first, but as someone who gets migraines from strong smells I can attest that it wasn’t strong and didn’t smell bad. To me, it smelled like black tea, almost. I never in a million years would have thought that sleeping on what is essentially a sack of grain would improve my sleep so much, but it absolutely has.

You should absolutely get one, as long as you don’t intend to use it for pillow fights.

I would recommend Hullo to a friend.

August 8, 2023