4.5 Average Rating

4.5 out of 5 stars  419 Reviews
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62 Reviews Mentioning: skeptic

Read reviews from real customers who describe some level of skepticism when first receiving their Hullo Pillow. We get it! Hullo is a different sleeping experience than most people are used to, and for some it can take a few weeks to “learn” to position and to eventually love the support and adjustability that Hullo offers.

Orland, CA

Excellent Head Support

I’m an extreme slide-sleeper. I only sleep on my back by accident. Hullo took 2-3 weeks to get used to – mainly it was a bit hard on my ear at the beginning but after a few weeks, no more. Clearly the human body is pretty adaptive (although I can’t train myself to sleep on my back). Hullo clearly supports my neck and my head, and is stable enough to keep my shoulder from digging in to the mattress & neck and cause day-long pain. Without Hullo, my shoulder would ALWAYS end up hurting by the morning as it took the brunt of my head’s weight and more. I figure this is because most pillows compress into hard as a rock over night – Buckwheat does not.

The trick is to have a thin bit of Hullo rest between my head and my shoulder, and bam, the pressure is off my shoulder and I feel no pain by the end of the night. My head doesn’t slowly sink. It stays where it needs to. Some buckwheat hulls may migrate elsewhere, but a quick “fluff” puts them back. As a side sleeper, it could use a bit more hulls than what is shipped by default but usually it’s enough. I tried to remove some hulls and that did not work for me. Guess I’m a hard core side sleeper. Anyway, this is so far the best pillow I’ve used and I’ve been through far too many.

This seems like it may be the last type of pillow to try; I’m very happy with it and it’s typically quite comfortable. Off-nights are to be expected, but more often than not, Hullo keeps my neck and shoulder from hurting! Yay!

I would recommend Hullo to a friend.

May 10, 2020

Phoenix, AZ

Imagine a Pillow Molded Perfectly to Your Head

I like many tried a bunch of memory foam pillows only to wake up with neck pain and a headache almost every day. This pillow saved my sleep. It seems a little weird at first but when you feel yourself able to fully relax your muscles knowing the pillow will hold your head and neck in place you will know you made the right choice.

I would recommend Hullo to a friend.

May 2, 2020


Love My Hullo

I have had my pillow for about 2 months now. The first few days it was definitely a strange experience and took some getting used to since I’ve never slept on a buckwheat pillow before. I bought this because I kept waking up with my neck killing me. After about 2 months of use I can say that my neck pain is mostly gone. I really needed a firm pillow and this one works great for me! Buckwheat pillow convert!

I would recommend Hullo to a friend.

April 21, 2020

Adam Danforth
Ashland, OR

Shockingly Comfortable

I ordered a buckwheat pillow per the request of a practitioner who was helping me with some back and neck injuries. While I place a high value on good sleep products, I was skeptical about the value of this option. (I was already donning a very comfortable latex pillow.)

The initial experience was based mainly on intrigue. I found the idea of the pillow interesting and, while the noise generated when shifting and adjusting was a bit bothersome, it didn’t deter me from continuing to explore the pillow’s potential.

The Hullo pillow quickly grew on me. I realized that it could help shape to any need I had and for any position I found myself wanting to lay in. I was no longer finding myself sticking a hand under my head or using my arms for additional pillow support. And as I shifted in the night it shifted to meet my needs.

I now recommend it to anyone who talks to me about pillows. It’s expensive and that is a deterrent for many, but I also like that it’s mainly plastic-free in its materials (aside from the shipping packaging which I think they should consider changing for the sake of being completely plastic-free).

As a pillow, it’s fantastic. And as a product, it’s almost perfect. 4.5-stars is the real review value.

I would recommend Hullo to a friend.

January 1, 2020

Maricopa, AZ

Definitely Weird, but Pleasantly Surprised

One night I fell asleep with a headache and a bit of a fever. About three hours into my sleep, I woke up with nightmarish pain and both my head and my expensive memory foam pillow (with Cooling Technology! ™) were practically on fire. After spending an hour trying to get comfortable, I ended up spending the rest of the night looking up pillows.

I just wanted one that keeps cool and supports my head. That’s it. That was also apparently an impossible request, until I saw a customer review on a memory foam pillow recommend Hullo Buckwheat pillows. I was desperate, so I read some reviews and caved.

The reviews you see online are correct. These pillows ARE weird. The buckwheat husks are not like beans, they are tiny jagged nuggets that I convinced my 5 year old daughter are spiders. They come in a pillow shaped sack that requires a pillow case unless you prefer to sleep on burlap. Looking at it, you would never expect it to be as wonderful as it is.

Just to be clear, I do not lay on this pillow and say “awwww”. Actually, I don’t really notice it at all… and that is what I love about it! I don’t wake up in the middle of the night with a hot head and strained neck. I don’t even think about my pillow anymore! And that is the best experience money can buy.

I would recommend Hullo to a friend.

December 5, 2019

Cathy S.
Ocean City, MD


I have used this pillow for about 8 weeks. This pillow keeps it shape, wheather lying on my back or side. I have been trying pillows for the past 20 years or so – feather pillows, foam pillows, Tempur-Pedic pillows, neck tubes, towels rolled behind my neck, and even a My Pillow pillow. We sleep on the Tempur-Pedic mattress, a very supportive mattress, yet still had head/neck issues upon waking.

It did take about a month to get acclimated to the buckwheat hulls in the pillow, at first it felt very hard. Then, after taking out and returning different amounts of buckwheat hulls from and back into the pillow cover, I have reached “my comfort level”. I’d say this pillow has eased about 90% of my discomfort, better than all the other pillows.

A recommendation from Dr. Josh Axe online guided me to try a buckwheat filled pillow. Hullo Pillow company had the best offer and return guarantee I wanted. I am very grateful for this pillow. Give it the 60-day trial, possibly also playing around with the amount of buckwheat hulls to fit your comfort level.

I would recommend Hullo to a friend.

November 23, 2019

Gina Vaughan
Covington, GA

Skeptical… At First

I was tired of waking up with a sore neck and head so I started looking into buying a new pillow. That’s when I came across Hullo. I was skeptical at first but I am a true believer now! I LOVE this pillow!

I sleep great and I have not had neck/head pain since! I look so forward to crawling into bed with my Hullo pillow!

I will never own another brand pillow!

Thank You!

I would recommend Hullo to a friend.

February 19, 2018

United States

Love This Pillow

I have tried so many pillows and this, by far, is my favorite. It creates no heat and has helped my neck – I no longer wake up with pain. I purchased one for my mom and she loves hers as well. I would suggest a larger pillow case for it – so the hulls do not bunch up creating a harder feel. I definitely recommend. It may take a day or 2 to get used to but it definitely is worth it!

I would recommend Hullo to a friend.

December 18, 2017

United States

My Partner Keeps Stealing My Pillow

It took a bit to get used to my pillow, but after I removed some buckwheat hulls it felt much much more comfortable. Before I get into bed I carve out a little divot for my head, then settle in for a comfortable (and more temperate!) sleep. Thanks so much!

I would recommend Hullo to a friend.

December 10, 2017

A. Flores
United States

Give it a Shot!

Took a couple of days to find the perfect amount of hulls for me but I’ve been sleeping on the Hullo since and won’t ever go back to any other pillow! I’m a CPAP user and this pillow helps put my head in the proper position to keep my mask from leaking. Definitely will be a customer for a long time!

I would recommend Hullo to a friend.

December 9, 2017

Linda G.
United States

Best Pillow Ever!

At first, I thought I made a mistake because the pillow was so heavy. But from the first night up to now, I have no neck pain, and most important, I get a great night’s rest. I may have to flip my pillow over once through out the night because I get a little warm but not every night like use to in the past. I’m so happy I brought this pillow.

I would recommend Hullo to a friend.

December 9, 2017

United States


It took a few days to get used to, and I wasn’t sure at first. But now I love it!

I would recommend Hullo to a friend.

December 8, 2017

Jeff Hubbard
Chesapeake, VA

ONLY Pillow for ME!!!

Best pillow ever for me, however, I’m sure it’s not for everyone.  It does take a slight adjustment getting used to it.  I like firm pillows and a truly firm pillow is not easily found these days. This thing is amazing and I’ve been using mine for more than a year.  I haven’t had a kink, crook or pain in my neck once since using it.  In fact, I’ve told my wife, more than once, how great my neck feels.  I can turn my neck completely left or right with absolutely no pain or hesitation.  Almost feels like you do after a good massage.  That being said, my wife is using our second one.  She likes it but isn’t quite in love with it like me.  Thank you Hullo.

I would recommend Hullo to a friend.

December 27, 2016

United States

A Great Pillow

I was a bit skeptical the first night but once I dialed it in, I’m a believer.  It took about 2 weeks of taking some out, adding some back in that I got the pillow exactly where I prefer.

I’m a side sleeper and love the support my neck and head get.  The support lasts all morning and I don’t have to keep flipping or fluffing the pillow.  The firmness does take some getting used to but I sleep with earrings in and it doesn’t bother me.

The “noise” hasn’t been a factor for me or my spouse–its just a quiet rustle as I settle into the pillow.

I love how cool it stays!

It is a little bit harder to sit propped up in bed, leaning against the headboard than a traditional pillow.  Overall a great trade for a great nights sleep.

I would recommend Hullo to a friend.

April 3, 2016

United States

Really Supportive

Hullo is really supportive, I use it under my regular pillow. It holds its shape well. Heavy, a little noisy but it does work well if you take your time to get used to it.

I would recommend Hullo to a friend.

March 28, 2016

United States

Recovering Feather-Pillow-Addict Says YES

As far back as I can remember using a pillow at night, I’ve used a feather pillow. Pillows stuffed with the softest down have been my default, my go to. I haughtily looked down on pillows of any other type. This was even though I’d been growing more dissatisfied with my feather pillow’s tendency to wake me in the middle of the night because it’s lofty support had degraded and squished away through after a few hours.

Well, then I heard some ad-reads for the Hullo Pillow on The Talk Show podcast. I decided to give a buckwheat pillow a try. It seemed relatively risk-free.

The first week was difficult. I was so used to the soft, plushness of feather pillows: the buckwheat pillow felt like a slab of concrete in comparison.

But, then the second week hit. By then, my muscles were well adjusted. The pillow start to feel supportive rather than hard. I was a convert! This pillow is great.

This pillow excels at all-night-long support and good breathability. Unlike my feather pillows of the past, this pillow works with/for me, rather than against me.

What a fantastic pillow!

I would recommend Hullo to a friend.

March 26, 2016

United States

I Love My Hullo!

I was initially skeptical of the sound/texture of the pillow but it’s now my favorite pillow I’ve ever had.

I would recommend Hullo to a friend.

March 7, 2016

United States

Worth Every Penny!

I don’t usually write reviews, but am making an exception for this product.  I heard about the Hullo pillows on a podcast and thought my wife and I could give them a try since they have a very generous 60 day return policy.

Neither of us loved them immediately.  I liked it but they do seem noisy at first and they are so different from any pillow I had every used before.

My wife was harder to win over and, even though we are in our 50s, she was now on the hunt for the perfect pillow.  She did research, bought pillows online, bought pillows in stores, tried them out and ended up returning all of them.  None of them were better than the Hullo pillow!

We both love them now, have less neck pain, sleep comfortably and don’t notice the noise anymore (they either got quieter or we adjusted to the noise).

Anyway, we are both very happy with them and would highly recommend them.

I would recommend Hullo to a friend.

March 5, 2016

Jason Quade
Golden, CO

American-Made Quality

I have been sleeping on my Hullo for about 3 months now and absolutely love it!  First Impressions:  Well made, different, and hard.  I started out using my Hullo thinking this pillow may not be for me.  However, I had a sore neck issue that wasn’t going away which is why I searched for, found and purchased my Hullo in the first place.  Anyway, I stuck with it through the first couple weeks of getting use to the noise (which I don’t notice at all now and my wife never has) and learning what shape works best for me.  I am a side sleeper and I find that if I fluff the pillow and then smash the middle down it gives my neck perfect support.  Once it’s the shape I prefer, it stays that way for most of the night with the need for me to tweak it once or twice throughout the night.

I have spent thousands on every type of pillow out there and I am so grateful that I found Hullo and I love my buckwheat pillow!  Thank you!

I would recommend Hullo to a friend.

March 4, 2016

United States

Take a Chance

TLDR:  Amazing pillow. Don’t let the Buckwheat or price tag steer you away. Highly recommend.

So, if you’re here, you’re likely like me.  Maybe you cicked on an ad, maybe it showed up on a google search.

Regardless, I found myself here, looking at site.. thinking it just another pillow claiming to be the next cure for world hunger.  Buckwheat? that was a nickname of one of my grade school friends.

Eventually, I decided to try them, as their return policy was great and my current pillow had me up with a sore neck and headaches more often than not.

So, the pillow arrives. I try it out of the box. It wasn’t a good nights sleep at all, or the following 6 days.  It comes with a sheet suggesting to adjust the buckwheat levels, so I tried that over 2 more nights.. and magic happened.

4 months later, I can’t imagine using any other pillow. The headaches are gone. Switching from back sleep to side sleep is effortless.

It’s even gotten to the point of me taking my pillow with me when I travel, as any other pillow seems woefully inadequate.

So if you’ve read this far and are on the fence.. I can’t recommend that you try one enough.

I would recommend Hullo to a friend.

March 3, 2016

Los Angeles, CA


At first it felt like i was resting on a bean bag, but over the last several months, I’ve never slept better!

I would recommend Hullo to a friend.

March 3, 2016

Janet Morgan
Midwest City, OK

No More Neck Pain

It took approximately one week to decide that I will never sleep on any other pillow.  I have degenerative disc disease, whiplash, arthritis and other diagnosis that I cannot spell. Sleeping on the hullo pillow has given me pain free days. The pillow is expensive but I would do without food to have the relief it has provided.

This is a sincere testimony from a chronic neck pain sufferer. I wish everyone with neck and shoulder pain had the opportunity to see if this pillow would help them.

I would recommend Hullo to a friend.

March 3, 2016

United States

I Like It!

Took a week or so, ended up taking out about 3 cups of hulls to get the optimal size/shape for my side sleeping comfort zone (there are still plenty in there). Now it’s very easy to get comfortable on, and only needs an occasional push or poke if I change position.

I would recommend Hullo to a friend.

March 3, 2016

United States

New Level of Comfort & Sleep

To be honest, when I first got the pillow, I thought it was weird and didn’t see what all the fuss was about. It took a week or two, but sure enough Hullo became the only pillow I enjoy sleeping on.

I sleep on both my side and back and I always used two soft pillows, often folding one of them in an attempt to get the support to hold my head and neck in the right position. With Hullo, I form the pillow to the perfect shape and thickness and it holds my head in the right position all night long.  If I roll over or readjust in the night, its easy to shift the fill with my hands to adapt do different sleeping positions.

Now, floppy soft pillows just seem woefully inadequate and I sleep on Hullo every night. I even take it with me when I travel, because no other pillow comes close. Highly recommended!

I would recommend Hullo to a friend.

February 5, 2016